your startup idea is already live somewhere — find the gap they missed.
v2.0 · now shipping with AI AssistantThe WhatsApp CRM
you actually own.
Relay is a production-grade platform delivered as source. Deploy on your infrastructure, white-label under your brand, add unlimited seats — for a single license fee.
One-time license · Ships in 24 hours · 30-day engineering support
Inbox
12 open · 3 waiting
Priya Ramesh
2mAlso, can we self-host it?
SalesMarcus Weiss
14mContract signed. Sending PO.
SalesAditi Sharma
1hLogin issue on mobile app
SupportJordan Blake
3hWhen does the license activate?
OnboardingLin Wei
5hThanks — sorted it out.
Sofia Rossi
1dPing when live demo is ready
Priya Ramesh
+91 · online
Suggested reply — Yes. You own the full source and can deploy on your infra.
Built on infrastructure your team already trusts
Different teams. Same reason.
Every team that has bought a license had the same thought first: "we should own this."
01 · Agencies
0% revenue shareResell it as your own product.
White-label the entire platform, price it however you want, and keep 100% of what your clients pay.
Learn how →02 · SaaS founders
~18 months savedSkip 18 months of engineering.
Ship a real product this quarter instead of stitching together Meta APIs, queues, retries, and templates.
Learn how →03 · Growing businesses
₹0 per seatCap your CRM cost forever.
Move off per-seat pricing before the next audit. Your team scales, your bill doesn't.
Learn how →04 · Consultants
1-day deploysOne platform, every client.
Deploy per-client instances in a day. Data isolation, custom branding, full source access for every engagement.
Learn how →You've been renting your customer relationships.
Every SaaS CRM you plug into today is a lease. Prices climb quietly. Seat counts get audited. Vendors deprecate the features you rely on.
And the data — the conversations, the pipeline, the AI training set that took years to build — sits on their servers, subject to their terms.
We've watched teams spend ₹40,000 a month for tools they can never truly modify, migrate, or resell.
₹28L
5-year TCO of a mid-tier SaaS CRM
47%
Teams switching CRMs within 3 years
0
Vendors giving you the source
03 — The platform
Six modules.
Engineered as one product.
Everything below is running in production. No mockups. No roadmap slides. Only what ships in your license.
03.1 · Dashboard
The operating view for the whole business.
Revenue, response time, message volume — one glass, updated in real time. Cohort filters and per-agent drill-downs ship on day one.
- Realtime KPIs across every channel
- Cohort + funnel breakdowns
- Exportable to your data warehouse
Revenue
₹42.8L
+18%
Conversations
12,441
+7%
Response time
42s
-31%
Message volume
Last 30dThe economics of
owning something.
Two paths. Same feature set. Radically different five-year outcome.
Ledger · 5-year total cost of ownership
12 seats · ₹40,000/mo baseline
Rented · SaaS CRM
Based on a 12-seat team at ₹40,000 / month.
- ×₹40,000 / month, forever
- ×Per-seat billing that compounds
- ×Data on their servers
- ×Source code: closed
- ×Feature roadmap: theirs
- ×Reselling: prohibited
Owned · Relay
You save ₹23,70,001 across 5 years. And it compounds.
- ₹29,999 · one time
- Unlimited seats. Ever.
- Data on your servers
- Source code: yours
- Feature roadmap: yours
- Reselling: white-label rights
The difference isn't the price. It's who holds the keys.
One delivery. The entire platform.
No add-ons. No per-module upgrades. The license unlocks every module, every asset, and every document on day one — transferred straight to your account.
Complete source code
Every line, every module, in a Git repository transferred to your account.
- Git repository transfer
- Full commit history
- MIT-style internal license
- No obfuscation
White-label rights
Ship the platform as your own product, under your brand, to your clients.
Unlimited workspaces
One license, one team — or a thousand. No seat metering.
Deployment kit
Docker Compose, Helm charts, and an infra runbook. Live in an afternoon.
Meta Business handbook
The exact steps to onboard your WhatsApp Business account, approved templates included.
30 days engineering support
Direct Slack channel with the team that wrote the code.
Transferred to your Git · Your Meta · Your infrastructure
One payment.
Yours forever.
Three lifetime licenses. Each includes the source. No subscriptions. No seat fees. No vendor lock.
Starter
For a single business
≈ 3 months of a mid-tier SaaS CRM.
Get Starter→- 1 business workspace
- Unlimited users
- Complete source code
- Self-hosted deployment kit
- Meta Business handbook
- 30 days engineering support
- Lifetime updates for v2.x
- –AI Assistant module
- –Multi-business workspaces
- –White-label rights
- –Mobile app
Business
For agencies and multi-brand teams
≈ 5 months of a mid-tier SaaS CRM.
Get Business→- Everything in Starter
- Multi-business workspaces
- AI Assistant — full module
- Advanced automations & webhooks
- Priority Slack support (30 days)
- Migration assistance
- –White-label rights
- –Native mobile app
Agency
Resell it. Rebrand it. Own it.
≈ 8 months of a mid-tier SaaS CRM.
Get Agency→- Everything in Business
- Complete white-label rights
- Native mobile app (iOS + Android)
- Unlimited client deployments
- Co-branded onboarding kit
- 90 days engineering support
Launch cohort · first 100 licenses ship at 20% off
The questions
that actually get asked.
Still unsure? A 20-minute call with the engineering team usually settles it.
Book a call →Is this a subscription?+
No. Every license is a one-time payment. Nothing renews, nothing meters, nothing throttles. You buy once.
Do I really get the source code?+
Yes. On the day your license ships, we transfer a Git repository — every module, migration, and asset — into your account.
Can I white-label everything?+
The Agency tier includes white-label rights across the app, emails, PDFs, and domains — no visible attribution to Relay.
Where does the platform run?+
On your infrastructure. Docker Compose, Kubernetes, or a bare VM — the deployment kit supports all three.
Whose WhatsApp Business account is used?+
Yours. Your numbers, your templates, your Meta compliance. We help you get approved.
Which AI provider does it use?+
Whichever you choose. Bring your own key — OpenAI, Anthropic, Gemini, Azure OpenAI, or a local model.
What if you disappear?+
The platform keeps operating. It's on your servers, in your Meta Business, under your domain. You have the source.
Can you build custom modules?+
Yes. Our engineering team extends your platform inside your codebase. Nothing licenses back.
A direct line to
the engineers.
Every message is read by someone who wrote the code. No SDR. No sequence. Just a real reply — usually within a few hours.
Sales
hello@relay.build
Support
support@relay.build
Response
< 24 hours
Founding team
Same people who built v1. Same people who reply.
Project brief · 002-2026