your startup idea is already live somewhere — find the gap they missed.
The WhatsApp CRM
you actually own.
SelfCRM is a production-grade platform delivered as source. Deploy on your infrastructure, own the code outright, add unlimited seats — for a single license fee.
One-time license · Ships in 24 hours · 30-day engineering support
Built on infrastructure your team already trusts
TL;DR
Didn't feel like reading all of that?
Fair. Every feature, price and industry — on one PDF. Skim it in less time than this scroll took.
Not another CRM.
A system that captures revenue.
Four capabilities built to help you capture leads, sell through WhatsApp, and keep your team moving — see the full walkthrough →
Turn WhatsApp into your storefront.
Build a catalogue, organise it into media sets, and share it straight into a chat — no storefront, no checkout page, no hosting to maintain.
Your AI Agent keeps conversations moving 24/7.
It answers questions, moves the conversation toward a sale, and brings in a teammate the moment human judgment is needed.
Ask questions, get answers, work faster.
Ask AI lives inside SelfCRM — your own ChatGPT, grounded in your business data, without ever switching tabs.
Get notified about what matters.
Custom notifications around teammates, tasks and follow-ups, so nothing important gets missed.
Different teams. Same reason.
Every team that has bought a license had the same thought first: "we should own this."
01 · Multi-brand businesses
10+ workspacesRun every brand from one login.
Up to 10 workspaces on Growth, unlimited on Enterprise — one license, every brand, one team, no juggling separate tools.
Learn how →02 · SaaS founders
~18 months savedSkip 18 months of engineering.
Ship a real product this quarter instead of stitching together Meta APIs, queues, retries, and templates.
Learn how →03 · Growing businesses
₹0 per seatCap your CRM cost forever.
Move off per-seat pricing before the next audit. Your team scales, your bill doesn't.
Learn how →04 · Consultants
1-day deploysOne workspace per client engagement.
Keep every client's WhatsApp conversations, catalogue and pipeline in its own isolated workspace — your data, your infrastructure.
Learn how →You've been renting your customer relationships.
Every SaaS CRM you plug into today is a lease. Prices climb quietly. Seat counts get audited. Vendors deprecate the features you rely on.
And the data — the conversations, the pipeline, the AI training set that took years to build — sits on their servers, subject to their terms.
We've watched teams spend ₹40,000 a month for tools they can never truly modify, migrate, or resell.
₹24L
5-year cost of a ₹40k/mo SaaS CRM, 12 seats
1
Payment. Ever.
0
Vendors giving you the source
03 — The platform
Seventeen modules.
Engineered as one product.
Every screen below is a real screenshot of a running workspace. No mockups. No roadmap slides. Only what ships in your license.
03.01 · Dashboard
The operating view for the whole business.
Revenue, response time, message volume — one glass, updated in real time. Cohort filters and per-agent drill-downs ship on day one.
- Realtime KPIs across every channel
- Cohort + funnel breakdowns
- Exportable to your data warehouse
The economics of
owning something.
Two paths. Same feature set. Radically different five-year outcome.
Ledger · 5-year total cost of ownership
12 seats · ₹40,000/mo baseline
Rented · SaaS CRM
Based on a 12-seat team at ₹40,000 / month.
- ×₹40,000 / month, forever
- ×Per-seat billing that compounds
- ×Data on their servers
- ×Source code: closed
- ×Feature roadmap: theirs
- ×AI features: extra add-on
Owned · SelfCRM
You save ₹23,50,001 across 5 years. And it compounds.
- ₹49,999 · one time
- Unlimited seats. Ever.
- Data on your servers
- Source code: yours
- Feature roadmap: yours
- AI features: included
The difference isn't the price. It's who holds the keys.
One delivery. The entire platform.
No add-ons. No per-module upgrades. The license unlocks every module, every asset, and every document on day one — transferred straight to your account.
Complete source code
Every line, every module, in a Git repository transferred to your account.
- Git repository transfer
- Full commit history
- MIT-style internal license
- No obfuscation
Catalogue & Media Sets
Build a product catalogue and share it straight into WhatsApp — sell without a website.
Unlimited workspaces
One license, one team — or a thousand. No seat metering.
Deployment kit
Docker Compose, Helm charts, and an infra runbook. Live in an afternoon.
Meta Business handbook
The exact steps to onboard your WhatsApp Business account, approved templates included.
30 days engineering support
Direct Slack channel with the team that wrote the code.
Transferred to your Git · Your Meta · Your infrastructure
One payment.
Yours forever.
Three lifetime licenses. Each includes the source. No subscriptions. No seat fees. No vendor lock.
Starter
For a single business
≈ 3 months of a mid-tier SaaS CRM.
Sign in or create a portal account to complete your purchase.
- 1 business workspace
- Unlimited users
- Complete source code
- Self-hosted deployment kit
- Meta Business integration
- Catalogue & Media Sets
- 30 days engineering support
- Lifetime updates for v2.x
- –Ask AI + 24-Hour AI Agent
- –Native mobile app
- –Multi-business workspaces
Growth
For businesses running multiple workspaces
≈ 5 months of a mid-tier SaaS CRM.
Sign in or create a portal account to complete your purchase.
- Everything in Starter
- Up to 10 business workspaces
- Ask AI — full module
- 24-Hour AI Agent
- Native mobile app
- Priority engineering support
- Migration assistance
- –Team Management & RBAC
- –API & Webhooks access
Enterprise
For businesses that need full team control
≈ 8 months of a mid-tier SaaS CRM.
Sign in or create a portal account to complete your purchase.
- Everything in Growth
- Unlimited business workspaces
- Team Management & RBAC
- API & Webhooks access
- Priority engineering queue
- 90 days engineering support
No launch discounts. No renewal fees. Same price in five years.
Whatever you sell,
it already knows how.
The AI Agent and Media Sets adapt to your business — see exactly how for your industry. View all industries →
The questions
that actually get asked.
Still unsure? A 20-minute call with the engineering team usually settles it.
Book a call →Is this a subscription?+
No. Every license is a one-time payment. Nothing renews, nothing meters, nothing throttles. You buy once.
Do I really get the source code?+
Yes. On the day your license ships, we transfer a Git repository — every module, migration, and asset — into your account.
Can I purchase now and upgrade later?+
Yes. Upgrades are billed as the price difference between tiers — no time limit. Your license key updates and the new tier's features activate immediately.
Where does the platform run?+
On your infrastructure. Docker Compose, Kubernetes, or a bare VM — the deployment kit supports all three.
Whose WhatsApp Business account is used?+
Yours. Your numbers, your templates, your Meta compliance. We help you get approved.
Which AI provider does it use?+
Whichever you choose. Bring your own key — OpenAI, Anthropic, Gemini, Azure OpenAI, or a local model.
What if you disappear?+
The platform keeps operating. It's on your servers, in your Meta Business, under your domain. You have the source.
Can you build custom modules?+
Yes. Our engineering team extends your platform inside your codebase. Nothing licenses back.
A direct line to
the engineers.
Every message is read by someone who wrote the code. No SDR. No sequence. Just a real reply — usually within a few hours.
Sales
hello@selfcrm.in
Support
support@selfcrm.in
Response
< 24 hours